Nice to meet you!
Hello! My name is Bailey - I'm an intensely passionate, creatively driven marketer who believes that with a cup of coffee in hand, any problem can be solved.
Finding, creating & telling a brand's story is where my true passion lives. It's time we move beyond Meet My Company and dig deep to showcase the who, what, why - the warm & fuzzy - that converts a customer to a loyal follower. I believe in simple, concise, to-the-point copy that yet still radiates a brand's personality. If I'm not brainstorming the next big campaign or crafting the perfect email with a catchy headline, you can typically find me setting up an event that brings a brand to life through experience. In my after nine to five life, you can either find me at my local dance studio teaching kiddos how to point their toes or at a Wisconsin State Park with my husband, puppy & a good brew - what more do you need in life? |
My Path
Long story short, I grew up in a small town in Wisconsin where going to the big game on Friday night was a community event and the local Dairy Queen was the meet up spot for a crunch sundae (haven't tried one? Please add this to your bucket list).
I Ventured to Viterbo University in La Crosse, WI where I not only received a degree in Organizational Communications, but also where I found my passion for marketing for organizations that believe purpose comes before profit. I spent my junior & senior year interning for the YMCA of La Crosse working on the Arts & Humanities Team as their communications specialist and at Hidden Pines Ranch, a summer day camp for kids, as their marketing guru.
Post college life walked me into the desperation of needing a job to pay back student loans. I found my first gig at City & County Credit Union as the Marketing Assistant and I genuinely couldn't have been more lucky. It's where I first learned the value of creating marketing materials that educate, inspire & motivate consumers to make life changing decisions. It's where I was able to dive head first into every aspect of marketing - data analytics, research, creative writing, campaign development & much, much more.
Near seven years later, I'm now the proud AVP of Marketing who leads a department of talented marketers & drives the overall marketing strategy that aims to deliver a unified brand experience.
I Ventured to Viterbo University in La Crosse, WI where I not only received a degree in Organizational Communications, but also where I found my passion for marketing for organizations that believe purpose comes before profit. I spent my junior & senior year interning for the YMCA of La Crosse working on the Arts & Humanities Team as their communications specialist and at Hidden Pines Ranch, a summer day camp for kids, as their marketing guru.
Post college life walked me into the desperation of needing a job to pay back student loans. I found my first gig at City & County Credit Union as the Marketing Assistant and I genuinely couldn't have been more lucky. It's where I first learned the value of creating marketing materials that educate, inspire & motivate consumers to make life changing decisions. It's where I was able to dive head first into every aspect of marketing - data analytics, research, creative writing, campaign development & much, much more.
Near seven years later, I'm now the proud AVP of Marketing who leads a department of talented marketers & drives the overall marketing strategy that aims to deliver a unified brand experience.
Recognition, Awards & Certificates
Young Professional Crasher, Big Bright Minds
December 2015, Filene Research Institute Certified Credit Union Counselor August 2018, National Credit Union Foundation Volunteer of the Year March 2019, MNCUN Foundation Scholarship Council Credit Union Development Educator (CUDE) September 2019, National Credit Union Foundation |
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(715) 220-3234
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